Hakuba Sake Experience | Brewery Tour | Traditional Japanese Lunch

Hakuba Sake Tour

Unforgettable Cultural Experiences

Hakuba Sake Tour

Take a trip through the past at one of the region’s oldest active Sake Breweries where you’ll learn how the Japanese design, brew and drink Sake.

The tour will begin at Wachigai Restaurant, a traditional Japanese restaurant for water tasting, sake tasting, and lunch. This special restaurant not only serves delicious traditional Japanese food, but also houses amazing artifacts from a bygone era. You’ll be taken on a tour of the building which includes a traditional Japanese garden before sitting for lunch and sake tasting.

You’ll then be led across the street to Ichinoya Sake Brewery in nearby Omachi City. The brewery dates back to 1865 and remains active to this day. After touring the brewery grounds and learning about the various aspects of both the impressive building and the brewing process, you’ll walk through a traditional Japanese shopping arcade adorned with Japanese aesthetics.

Sake Tour + Tasting and 1 Course Lunch: JPY 5,500

Sake Tour + Tasting and 2 Course Lunch JPY 7,000

*Tours runs everyday from 1 PM except Tuesdays.

Sake Brewery Tour

The tour will begin at the Wachigai Restaurant with a tour of the amazing building, artifacts, and traditional gardens. You’ll then experience a water tasting sessions followed by sake tasting and lunch.

From there, you’ll be taken across the street to Ichinoya Sake Brewery where you’ll learn about everything there is to know about brewing sake. The tour will end with a stroll down a Japanese shopping arcade where you can buy souvenirs.

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Lunch Option

There are two lunch options in the tour, both incorporating the freshest local Shinshu ingredients. The first set lunch includes various small dishes of  fish and vegetables. Option 2, pictured here, includes everything in set 1 in addition to Omachi Soba.

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Sake Tasting

The Sake experts at Ichinoya have curated the perfect selection of sake to pair with your delicious Japanese lunch. They’ll walk you through the flavor of each helping you to gain a deeper appreciation of this Japanese delicacy. Of course, after your meal, you’ll be able to purchase a bottle of your favorite sake.

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We’ll pick you up at your accommodation (Echoland, Happo, or Wadano) and take you to Hakuba Station for a 12:21 train arriving at Shin-Omachi Station at 1PM.

Your tour guide will be waiting for you at Omachi Station and will walk you 100m to Wachigai restaurant where you will enjoy a traditional Japanese lunch and sake tasting.  After the tasting you’ll walk across the street to tour the Ichigai Sake Brewery.

After the tour, you will have one hour before your next train and we recommend trying a craft beer at Northern Alps Brewery.

The train fare and transportation from Hakuba Station is not included and costs ¥1,100 for a round trip ticket.

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Post Tour Activities

You have about 1 hour after the tour before the 16:40 train, so we recommend to visit one of the following:

Northern Alps Craft Beer Pub

Asagura Museum

Chojiya Museum 

Iizura Souvenir Shop

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